Overview

Dominé is a modern fragrance house based in Indonesia, built on the philosophy of "Quiet Power. Worn with intention." They needed a digital storefront that reflected their conscious luxury approach and beautifully showcased their signature scents, such as Nihin Verde and Sumba Blanc.

The Challenge

Selling fragrance online is notoriously difficult because customers can't actually smell the product. The challenge was to create a digital experience so immersive and visually premium that it evokes the feeling of the scents. The website needed to embody a modern, minimalist luxury aesthetic while remaining highly functional to drive conversions across multiple sales channels.

The Solution

True to my "ABC to XYZ" philosophy, I took the reins on this project from the very first wireframe to the final deployment. I wanted the website to feel as refined as the fragrances themselves.

• End-to-End Delivery: Acting as both UI/UX Designer and Developer, I ensured the transition from Figma to code was flawless. Every pixel, layout, and interaction was executed exactly as envisioned.
• Sophisticated Visuals: I designed a sleek, minimalist interface utilizing negative space, elegant typography, and high-quality imagery to capture the essence of "Modern Conscious Luxury."
• Frictionless Buyer Journey: I structured the product pages to clearly display olfactory pyramids (Top, Heart, and Base notes) and streamlined the purchasing flow, making it effortless for users to buy via their preferred platforms (Shopee, Tokopedia, or WhatsApp).

The Result

The result is a beautifully crafted digital boutique that elevates the Dominé brand identity. It is fast, visually striking, and successfully bridges the gap between digital discovery and physical purchase. Another full-cycle project delivered seamlessly from A to Z!